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Cims South Africa, a local subsidiary of global loyalty and customer engagement solution provider, Affinion International, part of the Affinion Group, has acquired a 51 percent stake in MobiCover.

MobiCover is an end-to-end smartphone channel enabler, supporting cross-platform, rapid smartphone channel delivery and mobile strategy enablement.

MobiCover CEO Clayton Hayward says this is a strategic decision for MobiCover.

“Especially considering that Affinion Group is a leading global provider of loyalty and customer engagement, it provides lifestyle, protection, peace of mind and loyalty benefits to over 65 million consumers worldwide across 18 countries.”

Cims South Africa provides a diverse range of products and services that reflect the needs of customers and help them attract new customers, strengthen relationships with existing customers, and produce significant new revenues.

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